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In order to quantify and better understand the impact supply chain incidents have on today’s consumers, Sisu commissioned The Harris Poll to conduct a study of more than 2,000 US adults on Supply Chain Consumer Impact & Sentiment.
The results were then explored and analyzed using Sisu’s Decision Intelligence Engine to reveal how supply chain issues impact consumer opinion as well as a few simple ways retailers can regain consumer loyalty.
Access the infographic with key takeaways from the study to learn how:
- Supply chain issues are changing the way consumers shop
- Brand reputations are impacted by supply chain incidents
- Retailers can regain consumer loyalty after late deliveries