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Personalization has been one of the biggest buzzwords for marketers over the past few years. However, personalization is often confused with customization, and this confusion is leading to many businesses struggling to implement better experiences for their customers.

Open this white paper to gain a clear understanding of the differences between personalization and customization, and how you can get started better implementing each in your organization.

Vendor:

Progress Software Corporation Sitefinity

Posted:

Mar 15, 2021

Published:

May 6, 2020

Format:

PDF

Type:

White Paper