5 Strategies to Transform Sales and Marketing Processes
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All-Flash: The Essential Guide
By: TechTarget ComputerWeekly.com
Type: eGuide
Computer Weekly keeps its finger on the pulse in the world of data storage, with regular news, features and practical articles. This guide offers a comprehensive survey of the all-flash array market. We look at all-flash products from the big six storage vendors and the startups and specialists. Plus, we give the lowdown on all-flash vs hybrid flash arrays and all-flash vs server-side PCIe SSD. Finally, we look at the shortcomings of measuring the value of flash by metrics designed for spinning disk and suggest practical alternatives.
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Poland's Storage market on the rise
By: TechTarget ComputerWeekly.com
Type: eGuide
In terms of space available for clients in datacentres, Poland is the second largest market – after Russia – in central and Eastern Europe, according to the findings of PMR Research, a global consulting company. The participation of Polish datacentres in this market is estimated at more than 20%.
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How to take an Agile approach to mobile app development
By: TechTarget ComputerWeekly.com
Type: Ezine
Devices, OS, platforms – they’re all constantly changing, evolving, and proliferating, so there’s no such thing as a one size fits all when it comes to building and deploying mobile apps.
Especially with advent of smart, connected IoT and augmented reality devices, mobile apps need to be increasingly flexible and adaptable in order to survive in the current environment.
This Computer Weekly buyer’s guide looks at how to take an Agile approach to mobile app development. Discover how to:
- Accelerate mobile innovation to gain a competitive edge
- Turn mobile users’ expectations to your advantage
- Build mobile experiences that will win and retain customers
- And more
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Analyst report: Economic evaluation of an MLOps platform
By: Domino
Type: Forrester Total Economic Impact Report
Only by supporting the entire MLOps lifecycle can organizations drive the productivity and governance needed to realize the full potential of their AI and ML algorithms. To provide readers with insights on the potential ROI of such a solution, Forrester recently conducted a study on the MLOps platform offered by Domino. Download now to learn more.
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Why is there an ethical debate around AI?
By: TechTarget ComputerWeekly.com
Type: Ezine
This quarter in CW Europe we look at how momentum in the artificial intelligence industry in France might be slowed due to ethical questions.
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ServiceNow Strategic Portfolio Management: Economic Analysis
By: ServiceNow
Type: Forrester Total Economic Impact Report
Strategic portfolio management (SPM) allows organizations to gather their enterprise-wide documentation into a single platform for easier access. Forrester Total Economic Impact Study looks at ServiceNow SPM, using real-world use cases and statistics to provide an accurate estimate of the economics you can expect. Read on to learn more.
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Containers and storage 101: The fundamentals of container storage
By: TechTarget ComputerWeekly.com
Type: eGuide
In this e-guide we look at the basics of Docker storage and backup, key containers capabilities in storage vendors' offers and how containers can be incorporated into the private cloud environment.
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Growing Revenue with Smart Marketing
By: TechTarget Customer Experience
Type: eGuide
In this expert e-guide, find out why integrating sales and marketing is essential for making the most of every customer contact in today's e-commerce landscape. Discover how a new way of approaching your revenue cycle, revenue performance management (RPM) can enhance customer interactions with this powerhouse combination.
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A Computer Weekly e-Guide to CRM
By: TechTarget ComputerWeekly.com
Type: eGuide
We take a look at the fundamental do's and don'ts of Customer Relationship Management. Including examples of how companies are utilizing it to their advantage and how to avoid making mistakes in the world of building bridges with your customers.
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Computer Weekly – 28 February 2017: Navigating software licences
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly, after SAP won a court case against a major customer, Diageo, over software charges, we look at what this means for users. We talk to the IT consultancy that recruits only autistic IT professionals. And we look at the CIO's big challenges for the year. Read the issue now..
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Breaking Free from Leads-Based Models
By: TechTarget
Type: TechTarget Media
To learn why and how to shift away from Marketing Qualified Leads (MQLs) and evolve your business’s revenue engine, read this e-book that features insights from Forrester VP and Principal Analyst Terry Flaherty.
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Third-party marketing automation vs. native CRM tools
By: TechTarget ComputerWeekly.com
Type: eGuide
Though many CRM platforms offer native marketing automation tools, many organisations find it beneficial to use a third-party application, such as Eloqua or Marketo. Read more in this e-guide.
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Marketing automation platforms: 5 key features
By: Marketo
Type: eGuide
Read this comprehensive list of features you should look for before choosing a marketing automation platform. See this breakdown of five key automation areas, with specific clusters of features outlined.
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Technology industry at the cross-roads: Transforming quote-to-cash operations
By: TechTarget ComputerWeekly.com
Type: Essential Guide
This report from PwC, highlights the urgency for technology companies to reinvent their existing operating models to meet the fast-changing buying process.
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Unlock the power of intent data
By: TechTarget
Type: eBook
Intent data can help you prioritize accounts by capturing prospect activities and gauging the level of purchase interest. In this e-book, “Understanding Intent Data,” we detail the basics of intent data and show how to incorporate it into your marketing strategy.
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Declutter your sales tools and applications
By: Oracle Corporation
Type: eGuide
New studies show that the abundance of sales tools that has negatively affected the output of sales departments. In this expert e-guide, learn why there can be too much of a good thing and why finding the right tool is just one part of making sure it fits with your sales strategy plan.
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Computer Weekly – 24 January 2017: World leaders discuss risks of social unrest from advances in technology
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly, we examine the fears raised at the World Economic Forum over the potential for social unrest as technology transforms working practices. We hear from the CIO at the World Health Organization about how IT helped tackle the Ebola crisis. And we look at progress in adopting big data analytics. Read the issue now.
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Unlocking Revenue Growth with Intent Data
By: TechTarget
Type: eBook
Download this TechTargt eBook to see how you can leverage intent data to achieve sales and marketing objectives in every stage of the sales funnel, and support a revenue-rich ABM strategy.
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Unveiling Chronic Breakdowns in Sales Development
By: TechTarget
Type: TechTarget Media
To understand the factors leading to poor SDR retention, TechTarget, Tenbound and RevOps Squared surveyed 218 sales leaders. Review the findings in this report, “How Does Your Sales Development Program Measure Up?”
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Because Your MQLs Just Won’t Cut It: Cornerstone’s Transition to Full-Funnel ABM
By: TechTarget
Type: eBook
Explore in this e-book Cornerstone’s journey from legacy demand to full-funnel, intent-fueled account-based marketing (ABM), and discover how they realigned Sales and Marketing systems to realize the full potential of ABM and drive sustained success.
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New CRM Technologies bring sales success to businesses
By: TechTarget Customer Experience
Type: eGuide
In [this expert e-guide], read about how one emergency response software company integrated a CRM platform, resulting in major time-saving efficiencies – most importantly, an improved process that enables the company to sell product licensing. Also read about a lumber executive who recently bought into a successful social CRM.
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What is Voice Intelligence (Vi) and its top 6 use cases?
By: T-Mobile for Business
Type: eBook
Business-grade of Voice Intelligence (Vi) tools go beyond the basic capabilities of their consumer counterparts to help run automated call centers and enhance consumers’ e-commerce experiences. Dive into this e-book to understand the ins and outs of Vi, as well as 6 ways of using Vi to improve your business.
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Charting hosted IP telephony & UC growth in NA
By: CBTS
Type: Analyst Report
Is your organization planning to move communications to the cloud? Understand why others are doing the same and explore how the market is shaping up. Download this Frost & Sullivan Frost Radar report to explore the future growth potential of hosted IP telephony and UCaaS in North America.
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Transform digital commerce with AWS for Retail
By: Amazon Web Services
Type: eBook
More than ever, customers are demanding seamless and compelling digital shopping experiences. To meet new and evolving expectations, retail organizations are migrating to AWS to create agile and cost-effective digital commerce platforms to modernize their applications. Read on to learn why.
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Getting sales reps to embrace analytics tools
By: Oracle Corporation
Type: eGuide
This e-guide, written by Scott Robinson (Director of BI at Lucina Health), explains why sales teams can be resistant to analytics tools, and how they can enhance the results of sales reps and managers.
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Every Touch Counts: Creating High-Quality Interactions
By: TechTarget
Type: White Paper
When buyers and sellers divide such a limited amount of time across so many digital touchpoints, there’s little time for quality one-to-one interaction—but plenty of chances to screw things up. In this guide, explore the importance of digital touchpoints with Forrester and TechTarget.
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Customer experience insights guide
By: ARG, Inc.
Type: Analyst Report
According to a recent study, every year $98 billion is lost by companies failing to provide “simple” experiences that customers want. This report provides a complete breakdown of the current state of customer experience, looking at the key trends defining the modern customer’s demands. Read on to learn more.
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MicroScope – February 2023: Opportunities in security
By: MicroScope
Type: Ezine
In this month's issue, we explore the possibilities for the channel to make its mark with security services, and take a closer look at whether the ChatGPT revolution brings more benefits or negatives with it
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MicroScope – December 2019: Time for change
By: MicroScope
Type: Ezine
In this issue, we ask experts how they're approaching digital transformation to meet customers demand, and we look at whether the actions of the user should reflect on the accountability of the cloud provider
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How to use technology to respond to buyer’s behaviors
By: Nomios
Type: White Paper
There have been many factors over the past few years that have changed consumer buying behaviors. Because of these shifts to digital, there is now an increased emphasis on data collection to understand customers and tailor your marketing efforts. Read on to learn more about the changes in retail digital buying and the benefits of harvesting data.
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Staying relevant as a retailer: The role of the network
By: Nomios
Type: eBook
As more customers embrace digital shopping, retailers must adopt to meet shoppers’ needs and stay relevant. This e-book explores the critical role that network technology plays in achieving these goals. Continue reading to discover 6 benefits that a strong network infrastructure can deliver for retailers.
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CPQ: A solution for modern sales quoting in manufacturing
By: Tacton
Type: White Paper
Sales quoting for configured products is nothing new, but with the rise of digital native buyers who demand information upfront, the importance of CPQ and its centrality to achieving efficient growth is starting to get noticed by manufacturers. Read on to understand the key drivers of CPQ adoption.
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Reimagine the in-store experience
By: Amazon Web Services
Type: eBook
The power of Smart Stores. Physical stores still represent 80 percent of retail sales, making exceptional in-store service a modern imperative. With AWS Smart Store capabilities, you can: Update digital technologies in physical stores, empower advanced in-store operations, and provide a seamless checkout experience for customers.
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The last mile to the individual customer: Sales and marketing software trends
By: TechTarget ComputerWeekly.com
Type: eGuide
From this e-guide you will learn about such developments in sales and marketing enterprise software in 2018, with a view to 2019 – from Computer Weekly and from our specialist US TechTarget site SearchCRM.
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The Key to Finding Your Autonomous Supply Chain
By: Blue Yonder
Type: eBook
Due to its recent popularity, it’s become clear that automation in supply chains isn’t going anywhere any time soon. However, many organizations are still hesitant to implement this technology into their workforces and can find the process daunting. Access this guide to discover more.
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Data integration to support modern BI and advanced analytics programmes
By: TechTarget ComputerWeekly.com
Type: eGuide
In this e-guide we discuss why data integration and preparation are the unsung heroes of modern BI and advanced analytics. More so than ever, it would seem, due to the ever-increasing volume and variety of data.
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How to power a more integrated ABM with intent data
By: TechTarget
Type: eBook
82% of revenue teams say their investment in intent data will increase over the next 12 months, with 34% indicating it will increase significantly.Discover why teams are shifting to intent data to power more fully integrated ABM—and how your team can do the same—in this DemandGen report.Download the report here.
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Empowering sales reps with data and AI
By: Exponentia.ai and Databricks
Type: Case Study
To gain a more complete view of the customer journey and reduce churn rates, the firm decided to invest in a sales enablement platform equipped with a variety of tools, including an AI-driven virtual assistant, to support the sales team. Download this case study now to learn how they were able to unlock intelligent insights and empower sales reps.
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Put Purchase Intent Data to Work for You
By: TechTarget
Type: eBook
Simply adopting a CRM system doesn’t guarantee better customer relationships. The data you put into the system matters. In this e-book, Patricia Anton, founder of Anton Consulting, Inc. discusses how you can bring together data, human processes and technology to create a competitive advantage.
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Creating Optimized End-to-End Operations with CPQ Integrations
By: Tacton
Type: eBook
Disruption has become the status quo for manufacturing, but it's possible to create seamless internal processes that are always producing accurate and up-to-date quotes that can handle a changing market place. Explore this e-book to learn how CPQ software can help manufacturers transform information silos into seamless experiences.
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How To Build A Data-Driven Demand Gen Engine
By: TechTarget
Type: eBook
In this e-book, explore the key considerations for how to begin, grow and continuously optimize a complete demand gen engine while staying responsive to changing business conditions as you go.
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Marketing software moves closer to centre of the CIO's vision
By: TechTarget ComputerWeekly.com
Type: eGuide
In this e-guide: Software for marketing, from content marketing through customer experience management to marketing automation, and the rest, has not been as central to the vision of CIOs as ERP and the full panoply of IT infrastructure: storage, security, networking, data centres, and all of the above delivered by way of the cloud.
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MicroScope – May 2021: Exploring digital metamorphosis
By: MicroScope
Type: Ezine
Digital transformation is the buzz phrase, but is it more a question of evolution? In this issue, experts weigh in on digitisation and its effect on the world of work. Also read about local broadband providers aiming to improve internet connection and productivity, and find out how to tackle sales in a post-pandemic landscape
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ABM Engagement: A Short End-to-End Guide
By: TechTarget
Type: TechTarget Media
To learn about common challenges that Sales, Marketing and Sales Development encounter on the ABM journey – and how to overcome them – dig into this short guide by TechTarget.
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December ezine: Tech for good
By: MicroScope
Type: Ezine
Read about why more CEOs are discussing the positives of technology and why the channel will need to do the same
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Configure, price, quote: How to empower your sales team
By: Tacton
Type: White Paper
The complexity of today’s offerings, rising customer expectations, and the uncertain state of the economy present challenges that sales teams must overcome daily. That’s where Configure, Price, Quote (CPQ) technology comes into play, revolutionizing the sales process by streamlining and automating critical sales tasks. Read on to learn more.
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Manufacturing sales: How to thrive amid uncertainty
By: Tacton
Type: Research Content
There are steps manufacturers can take to prepare for a recession and maintain their operations, regardless of the state of the economy. The key to success is creating operations that are resilient and adaptable. Access this research content to learn how leaders in manufacturing are setting their firms up to thrive in the face of uncertainty.
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Get B2B Sellers Back on Track With Intent Data
By: TechTarget
Type: Infographic
Many sellers have struggled to pivot their tactics to address changes in how buyers are doing business. Tap into this infographic to gain insights from recent survey results from TechTarget’s enterprise technology customers to learn where B2B sellers are struggling and how data can help them overcome challenges in engaging and converting buyers.
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The 3 Ps of ABM: Prioritize, Preserve, Personalize
By: TechTarget
Type: eBook
In this e-book, “Focusing on the 3 Ps for ABM Revenue at Scale,” we discuss how you can implement ABM 2.0 to better inform your marketing efforts and meet your sales team’s needs.
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A short guide to webinars for demand gen
By: BrightTALK by TechTarget
Type: eBook
The content you select for your demand gen programs plays a critical role in progressing potential customers through their buyer’s journey, particularly as B2B buyers defer to a digital-first process that places sales far too late in the game. Access this e-book to learn more.