Taking action on analytics: Using data for customer loyalty and retention
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Deepening Customer Experience: Analyzing, Optimizing and Integrating CEM
By: TechTarget Customer Experience
Type: eGuide
With customer experience management (CEM) crossing multiple departments and IT systems, how should organizations tackle the enormous task of mapping out a CEM transformation? It isn’t a quick or inexpensive undertaking, but it can offer significant rewards if you are able to sift through all the customer experience analytics options and choose the best one for you company.
Check out this E-Guide to learn how to make the best choice for your company. Included are tips on:
- Using CEM technology to craft a single view of the customer
- Planning and allocating resources for CEM
- And much more.
These are also closely related to: "Taking action on analytics: Using data for customer loyalty and retention"
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Getting sales reps to embrace analytics tools
By: Oracle Corporation
Type: eGuide
Sales analytics tools can not only enhance the results of sales reps and managers, but they can also transform the roles of all of the members of the sales team. The upside of introducing sales analytics tools is that the process is easy. The downside is that transitioning roles is not always so easy.
This e-guide, written by Scott Robinson (Director of BI at Lucina Health), explains why sales teams can be resistant to analytics tools, and discusses the impact of analytics on:
- Sales teams
- Sales managers
- Customers
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CRM Analytics 101: Harnessing Customer Data for Smarter Business Decisions
By: TechTarget Customer Experience
Type: eGuide
Today, organizations gather large volumes of data about customers from multiple sources. This customer data can exist within the organization, but it’s not always tracked, analyzed or made available to agents as a complete customer history. That’s where CRM analytics comes in.
In the simplest terms, CRM analytics involves drilling into customer data to make smarter business decisions and to offer customers more personalized service. In this expert e-guide, uncover:
- An overview of analytics and what an organization can gain from it
- Steps for making the business case
- The current solution landscape
- Tips for choosing the right platform
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Access this expert e-guide to learn more about customer experience management through the experiences of fictional character Walter White from the popular television series "Breaking Bad." Read on to learn how Kimberly Samuelson of Laserfiche, draws parallels between marketing strategies and the illegal drug business.
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How advanced data analytics is changing the game for insurers
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This research content illustrates how advanced data analytics and digital transformation are changing the game for insurers. Inside, you’ll discover how you can leverage the full power of CX and learn about the potential of automation in insurance. Download the full report now to find out how the insurance landscape is evolving in the age of CX.
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Customer expectations are changing: What to do about it
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For companies to be successful, they must achieve the delicate balance of finding ways to reduce costs while still delivering seamless customer experiences that stand out versus the competition. Today, focusing solely on customer engagement is not enough. Customers also want easy problem-solving with minimal effort. Read on to see how to offer it.
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