Customer Engagement: Top Trends to Watch Out
for in 2025

Cover Image

This report explores five key customer engagement trends for 2025:

  1. The AI-driven shift from push to pull interactions
  2. A balanced approach to personalization and privacy
  3. The evolution from fixed tech stacks to interconnected "living cartography"
  4. The rise of AI agents for enhanced engagement
  5. The increased focus on customer retention over acquisition

The report examines how AI, data privacy regulations, and changing customer behaviors reshape engagement strategies. It highlights the need for businesses to adapt to prompt-based interactions, develop robust first-party data strategies, and leverage AI tools for personalization.

Marketers must stay informed to drive growth.

Vendor:
CleverTap
Posted:
Mar 19, 2025
Published:
Mar 15, 2025
Format:
PDF
Type:
eBook
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