Customer Engagement: Top Trends to Watch Out for in 2025

This report explores five key customer engagement trends for 2025:
- The AI-driven shift from push to pull interactions
- A balanced approach to personalization and privacy
- The evolution from fixed tech stacks to interconnected "living cartography"
- The rise of AI agents for enhanced engagement
- The increased focus on customer retention over acquisition
The report examines how AI, data privacy regulations, and changing customer behaviors reshape engagement strategies. It highlights the need for businesses to adapt to prompt-based interactions, develop robust first-party data strategies, and leverage AI tools for personalization.
Marketers must stay informed to drive growth.