Transforming banking: AI-driven strategies for customer excellence

This e-book examines AI's role in transforming customer engagement in banking, emphasizing AI-driven strategies to meet expectations for personalized, omnichannel experiences. It introduces CleverTap's Core Four Framework (Trust, Technology, Touchpoints, and Transactions) as a foundation for enhancing customer experiences and driving long-term value.

Key insights include:
• Balancing short-term gains with long-term value
• AI adoption strategies for retail banks, payment banks, neobanks & specialised banks.

• Successful AI implementation case studies

The e-book also covers trends like open banking ecosystems and responsible AI frameworks. Discover how AI can revolutionize your bank's customer engagement strategy.

Vendor:: CleverTap
Posted:: Mar 19, 2025
Published:: Mar 15, 2025
Format:: PDF
Type:: eBook

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