Customer-driven vs. customer-obsessed: How AI and data are transforming CX

Harnessing customer data and advanced analytics is vital for companies aiming for true customer obsession. This white paper explores how top organizations use data mastery, predictive analytics, and AI, particularly generative AI, to gain deep insights into customer behavior and deliver exceptional experiences.

The paper features case studies from Netflix, Uber, and The New York Times, showcasing their transformation to "customer-obsessed" models. Key elements include a strong data foundation, central data organization, and data governance.

Read on now to unlock Virtusa research on strategies for enabling customer obsession.

Vendor:: Virtusa
Posted:: Jan 12, 2025
Published:: Jan 13, 2025
Format:: PDF
Type:: White Paper

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