The Future of Ad Sales and AI in Telecommunications, Media, and Entertainment with Deloitte and Snowflake

The rise of data clean rooms is transforming ad sales in the telecommunications, media, and entertainment (TME) industry. This white paper explores how data clean rooms enable collaboration and transparency between media organizations, ad buyers, and data providers.

Key capabilities include:

Connecting first-party purchase data with publisher exposure data to understand ad impact
Analyzing customer segment overlap for collaborative marketing
Allowing TME organizations to customize services and manage data strategically

Using platforms like Snowflake, TME companies can leverage AI for automated content and data-driven decisions.

Read the full white paper to learn more.

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Vendor:: Deloitte
Posted:: Jan 11, 2025
Published:: Jan 11, 2025
Format:: PDF
Type:: Product Overview

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