Building the future of advertising and marketing on a new bedrock

Generative AI content is just part of a larger change in how marketers do their work, and the role of AI. Researchers at Forbes believe that AI will change how marketers onboard their clients radically and reconfigure how they conduct customer service. We will see new ways of routing and defining interactions with service agents, automated check-in desks and records retrieval, and a larger transformation of the processes we use to understand the customer and buyer journeys. As such, generative AI will enable new ways of pathfinding and asset distribution across a variety of customized touchpoints.

In this report, you'll find:

It's not a problem of access, it's a problem of pace
Laying the foundation for generative ai in marketing
How generative ai will change marketing forever
How generative ai will change the way marketers work

Vendor:: Amazon Web Services
Posted:: Dec 9, 2024
Published:: Jan 6, 2025
Format:: PDF
Type:: White Paper

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