Navigating disruption with generative AI strategies: A guide
As customer expectations evolve, enterprises are leveraging generative AI (GenAI) to modernize their customer experience (CX) capabilities. GenAI offers advantages in data analytics, process optimization, and personalization, enabling enterprises to adapt to changing demands and future-proof their CX ecosystems.
This report explores how GenAI helps enterprises navigate CX disruption. It examines key use cases in knowledge management and process optimization, and details benefits of human-GenAI collaboration models like co-pilot and automated agent approaches. The report also provides guidance on building a GenAI strategy, from benchmarking to planning.
Learn how your enterprise can transform CX with GenAI tech.