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This study from Enterprise Strategy Group (ESG) examines the importance of digital experience platforms (DXPs) in driving digital transformation and enhancing customer experience. Key findings include:

  • 88% of organizations prioritize improving the digital experience, with most starting 4-10 new digital initiatives in the past 2 years.
  • Analytics and monitoring are the most common technologies used, enabling organizations to capture customer insights and quickly adapt.
  • DXP deployments provide significant benefits, including greater operational efficiencies, agility, and security.
  • Cloud-based DXP solutions are preferred.
  • Over the next 12-18 months, organizations expect to increase DXP-related investments, especially in intelligence, analytics, and personalization.
Vendor:
Progress Software Corporation
Posted:
Sep 13, 2024
Published:
Sep 13, 2024
Format:
PDF
Type:
ESG Research Report

This resource is no longer available.

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