A Short Guide to Aligning Video Content to the Buyer's Journey

Despite the new engagement features and detailed campaign analytics now at marketers’ fingertips, true insight into an audience’s motivation, behavior and needs is still hard to come by. Pair that with how the buyer’s journey is changing, and it’s clear that mapping out the right content strategy and promotional plan remains challenging.

In this e-book, A Short Guide to Aligning Video Content to the Buyer’s Journey, you can demystify the modern buyer’s journey, sharing data on how buyers consume content and want to interact with technology vendors as they research new solutions. Explore the formats and content types driving engagement at different stages of the modern sales funnel, tips for scaling your content engine to reach the right accounts and stakeholders and how webinars, virtual events and videos can progress buyers to re-engage.

Vendor:: BrightTALK by TechTarget
Posted:: Sep 4, 2024
Published:: Sep 5, 2024
Format:: PDF
Type:: eBook

Already a Bitpipe member? Log in here

Download this eBook!

Corporate Email Address:
You forgot to provide an Email Address.

This email address doesn’t appear to be valid.

Please provide a Corporate Email Address.

This email address is already registered. Please log in.
First Name:
You forgot to provide your first name.
Last Name:
You forgot to provide your last name.
Company Name:
You forgot to provide a company name.
Job Title:
You forgot to provide a job title.
Seniority:
You forgot to select your seniority.
Job Function:
You forgot to select your job function.
# of employees:
You did not select the number of employees at your company.
Industry:
You did not select which industry you are in.
Sub-Industry:
You did not select which industry you are in.
Address 1:
You did not provide a full local address.
Address 2:
City/Town:
You did not provide a full local address.
Country:
You did not select the country you are from.
State/Province:

You did not provide a full local address.
Zip/Postal Code:
You did not provide a full local address.
Phone:
You forgot to provide a phone number.

This phone number format is not recognized. Please check the country and number.
- I agree to TechTarget’s Terms of Use, Privacy Policy, and the transfer of my information to the United States for processing to provide me with relevant information as described in our Privacy Policy.
Please check the box if you want to proceed.
- I agree to my information being processed by TechTarget and its Partners to contact me via phone, email, or other means regarding information relevant to my professional interests. I may unsubscribe at any time.
Please check the box if you want to proceed.