Understanding Gmail & Yahoo’s new standards for senders

Gmail and Yahoo are now enforcing new email standards to boost security and reduce unwanted messages. To keep using these applications, senders must follow best practices for authentication, unsubscribe policies, and spam rates, including:

Senders with less than 5,000 daily emails need SPF and DKIM
Those with over 5,000 require DMARC, PTR records, and ARC headers
All must maintain low spam rates and offer one-click unsubscribe with a 48-hour fulfillment
And more

So, how can organizations best comply with these new standards? What else should you know in order to succeed?

Access this guide to learn more.

Vendor:: Sinch
Posted:: May 29, 2024
Published:: May 29, 2024
Format:: HTML
Type:: White Paper

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