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This report provides best practices for enterprises to improve customer experience and security using identity solutions. It outlines how poor identity practices result in high friction, fraud, and data breaches that erode customer trust. Key recommendations include building authentication and identity authorities to unify customer data, enabling self-service registration/profile management, offering multi-factor and passwordless authentication, leveraging identity proofing, and dynamically enforcing consent. To future-proof your customer experience, security, and privacy, read the full report on identity best practices.