How to create a complete customer view with MDM

With a team of over 100,000 employees across 170 countries, 70 manufacturing sites, and 20 R&D sites, Sanofi is committed to improving people’s lives. However, with a multitude of disparate systems across the globe, its transformation was being held back by a lack of accurate and relevant customer data. To create a connection and positive customer experience, Sanofi needed to reach the right customer at the right time.

In this webinar, Sanofi’s Head of Customer MDM will share its journey to achieving a Customer 360 solution through MDM and data engineering.

In just 2 years, Sanofi was able to increase ROI, simplify data management and governance, reduce risks, streamline operations, and lower TCO.

Vendor:: Semarchy
Premiered:: Dec 1, 2023
Format:: HTML
Type:: Webcast

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