How video-based content can help ABM engagement & more

In many ways, account-based marketing (ABM) is like fishing. Just as fishermen go where they know the fish are, ABM practitioners need to go where they know their target accounts are.

And you need to know when a target account’s buying journey begins, where they do their research, and what content they like to consume. This BrightTALK e-book, Netting Deeper ABM Engagement with Webinars can help you “fish where the fish are.”

Vendor:: BrightTALK by TechTarget
Posted:: Sep 12, 2023
Published:: Sep 12, 2023
Format:: HTML
Type:: eBook

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