This resource is no longer available
When customers can’t log in, they’re willing to stay logged out. Consumers increasingly want a frictionless login experience that mimics the ease and convenience of signing into social media and are willing to abandon a service when they don’t get it.
But convenience isn’t the only thing you need to account for, as data privacy is still paramount.
Read this report to learn more about the expectations of the modern user, and how you can balance a seamless login experience with a high level of security.