The essential guide to creating and refreshing your nurture strategy

Lead nurturing is more relevant than ever: in fact, according to Marketo, companies that excel at nurturing generate 50% more sales-ready leads at a 33% lower cost.

However, with so many moving parts—from email cadence and personalization to lead qualification and content creation—nurture can get complicated quickly.

We understand nurture can be overwhelming but downloading this e-book will help. It breaks down the basic nurture concepts so you can build a successful strategy:

Nurture vs. Lead Gen vs. Drip: What are the differences?
Five nurture campaign types to consider
Four steps to start building a nurture campaign
And much more

Vendor:: BrightTALK by TechTarget
Posted:: Nov 30, 2022
Published:: Nov 30, 2022
Format:: HTML
Type:: Essential Guide

Already a Bitpipe member? Log in here

Download this Essential Guide!

Corporate Email Address:
You forgot to provide an Email Address.

This email address doesn’t appear to be valid.

Please provide a Corporate Email Address.

This email address is already registered. Please log in.
First Name:
You forgot to provide your first name.
Last Name:
You forgot to provide your last name.
Company Name:
You forgot to provide a company name.
Job Title:
You forgot to provide a job title.
Seniority:
You forgot to select your seniority.
Job Function:
You forgot to select your job function.
# of employees:
You did not select the number of employees at your company.
Industry:
You did not select which industry you are in.
Sub-Industry:
You did not select which industry you are in.
Address 1:
You did not provide a full local address.
Address 2:
City/Town:
You did not provide a full local address.
Country:
You did not select the country you are from.
State/Province:

You did not provide a full local address.
Zip/Postal Code:
You did not provide a full local address.
Phone:
You forgot to provide a phone number.

This phone number format is not recognized. Please check the country and number.
- I agree to TechTarget’s Terms of Use, Privacy Policy, and the transfer of my information to the United States for processing to provide me with relevant information as described in our Privacy Policy.
Please check the box if you want to proceed.
- I agree to my information being processed by TechTarget and its Partners to contact me via phone, email, or other means regarding information relevant to my professional interests. I may unsubscribe at any time.
Please check the box if you want to proceed.