2022 Media Consumption Study: Fact or fiction - The rep-free buying experience
Conducted for the past 15 years, TechTarget’s Media Consumption Study gives invaluable insights on technology buyers’ research solutions for purchases based on the latest market trends. Discover the results from more than 263 professionals from around EMEA, with a brand new component this year – ‘marketer perception vs buyer reality’.
In this infographic, we look at the ever-increasing buyers’ need to find information without intrusive sales pitches and give you practical tips on how to shape your digital marketing strategy to address this change in how your buyers’ are researching solutions.