2022 Northern Europe Media Consumption Study: Characteristics of the Buying Team
Conducted for the past 15 years, TechTarget’s Media Consumption Study gives invaluable insights on technology buyers’ research solutions for purchases based on the latest market trends. Discover the results from more than 300 professionals from Northern Europe, with a brand new component this year – ‘marketer perception vs buyer reality’.
In this infographic, we share insights on the ever-growing IT buying team and give practical advice on how to engage the whole purchasing team throughout a complicated buying process. Download our exclusive PDF and learn more about:
- Research cycles
- IT buying teams
- Personas and their involvement in tech purchases
- What content do you service to each user?
- The power of tech staff