Understanding the Customer Journey on a Mobile App
With the ever-growing variety of customer journeys on mobile apps, many organizations have realized how this technology can complement other channels and Improve customer experiences (CX).
As brands plan their mobile apps' customer journeys, they should evaluate their business type and the role their mobile app will play in CX. Additionally, these companies should consider creating a retail journey map for their consumers.
Read on to learn more about how modern mobile apps can affect CX and discover the steps that your company can take in order to create a journey map that fits your organization.