Analyst report: The ROI of customer experience

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In order to survive, today’s businesses must not only understand their customers, but also focus on improving their customer experiences (CX). 38% of organizations qualify as experience-driven organizations because they embrace best practices across people, process, and technology pillars, and in turn, grew revenue 1.7 times faster and increased customer lifetime value 2.3 times more.

This report from the experts at Forrester covers the benefits of investing in CX, showing how implementing certain practices can result in happier employees, superior business performance, and success amongst disruption.

Read the full study to learn more and see how investing in CX can help your organization.

Vendor:
Adobe
Posted:
Jul 11, 2022
Published:
Jul 11, 2022
Format:
PDF
Type:
Analyst Report
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