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It is a widely accepted truth that innovation must be driven by the customer. The customer expects individualized products and offerings that reflect their needs. Given how costly customer acquisition is, it is essential that companies invest in customer loyalty as that will be a true differentiator for success for organizations.
However, true customer centricity cannot be achieved without looking across the entire customer journey. Listen in to this video panel as industry experts address the question: what does it take to create a 21st century customer-first insurance provider?