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Paddy Power Betfair, a global sports betting and gaming operator, was seeking a solution to help them determine the optimal customer contact channel for each interaction. By partnering with Connect, they were able to cost-effectively understand their users on a one-to-one level to ultimately promote more responsible gambling.

Watch this conversation between Dan Heap of Paddy Power Betfair and Jack Godfrey of Connect to learn more about their communications transformation journey.

Vendor:

Amazon Connect

Premiered:

Jun 23, 2022

Format:

Video

Type:

Webcast