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Marketing teams are often focused on attracting new customers while CX professionals work to ensure existing customers have successful experiences with the brand.

These distinct teams and functions often work in siloes, but the customer lifecycle spans both stages, and to drive stronger engagement, and more personalization, these groups must bridge the gap.

Read this blog to learn where to start, and access insights into the parallel terminology across teams that can help encourage alignment.

Vendor:

Wondaris

Posted:

May 12, 2022

Published:

May 13, 2022

Format:

HTML

Type:

Blog