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Customer experience (CX) has become one of the few remaining differentiators firms can rely on for long-term competition. But mastering the connection of customer insights can be challenging for the modern enterprise, especially without the proper leveraging of user information.

Fortunately, this Aberdeen Group report highlights the role of connected customer data in helping businesses with CX agility while hyper-personalizing interactions across all customer engagement channels.

Check out the full report for a look at the five key activities firms must use to ensure CX agility through connected customer data.

Vendor:
SAP
Posted:
May 10, 2022
Published:
May 12, 2022
Format:
PDF
Type:
Analyst Report

This resource is no longer available.