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Today’s customer expects companies to provide convenience, flexibility and personalized solutions throughout the customer journey.

Amid the constant uncertainty during the pandemic, the customer service function has been a vital source of information, from supporting demand forecasting for operations to informing branding for marketing activities. It’s also now a key differentiator.

Explore this new report by The Economist Intelligence Unit, commissioned by SAP, to learn how the customer service function is supporting wider business objectives and how companies are transforming their internal operations to build customer service functions that drive growth.

Vendor:

SAP

Posted:

May 12, 2022

Published:

May 12, 2022

Format:

HTML

Type:

Research Content