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Big tech companies dominate their markets using data to improve products and experiences with every interaction. And while the automotive industry has been slow to learn the lessons of Big Tech, that is beginning to change.

The data collected throughout the lifecycle of a vehicle, whether from smart machines in factories, sensors in vehicles, or interactions between brands and customers, remains largely untapped by sales teams.

Explore this e-book to learn how, with a strong foundational data environment, sales teams in the automotive industry can leverage machine learning and AI to win the race for the car of the future.

Vendor:

Teradata

Posted:

Apr 23, 2022

Published:

Apr 23, 2022

Format:

HTML

Type:

eBook