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Customer expectations are changing. Customers expect experiences that are instant, seamless, connected and personalised and it’s up to retailers to maintain this consistent high level of customer experience while managing the unpredictable nature of spikes in demand around seasons, the weather, and holiday events.
All of these factors put pressure on traditional on-premise IT models, whichrequire huge capital investment to enable rapid development all while providing scalability and resilience.
Learn how cloud is saving the customer experience here.