Drive sales effectiveness with the right content

MAPPING AND MEASURING CONTENT ACROSS THE BUYER’S JOURNEY

Cover

Today’s buyers rely mostly on technology for information gathering, so sales and marketing teams need effective content to move buyers through the purchase process from behind the scenes. But understanding exactly what content prospects need, and when, can be a huge challenge.  

Download this eBook to discover how defining your buyer’s journey stages and mapping your content appropriately can help sales teams build a foundation to effectively audit and optimize their content with analytics, personalizing buyer engagements and driving sales effectiveness.

Vendor:
Highspot
Posted:
Jan 19, 2022
Published:
Jan 15, 2022
Format:
HTML
Type:
eBook
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