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Today’s buyers rely mostly on technology for information gathering, so sales and marketing teams need effective content to move buyers through the purchase process from behind the scenes. But understanding exactly what content prospects need, and when, can be a huge challenge.  

Download this eBook to discover how defining your buyer’s journey stages and mapping your content appropriately can help sales teams build a foundation to effectively audit and optimize their content with analytics, personalizing buyer engagements and driving sales effectiveness.

Vendor:

Highspot

Posted:

Jan 19, 2022

Published:

Jan 15, 2022

Format:

HTML

Type:

eBook