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Today’s consumers are shopping online more than ever. Digital commerce increased 76% YoY in June 20201 , and many of those purchases are direct from manufacturers.
It’s no surprise, then, that B2B companies are entering the direct-to-consumer (D2C) market in growing numbers. Whether you’re adding B2B or D2C digital storefronts, you’ll need a new set of commerce features, which you’ll have to build or buy.
This eBook identifies five reasons to choose a hybrid commerce platform that combines strong B2B and D2C functionality. Download your copy after a brief survey.