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When Lowes wanted to up its omnichannel game and make customer experience their differentiating factor, they realized that a unified taxonomy was needed before they could unify the rest of their business.

Luckily, a concurrent replacement of its legacy product information management (PIM) system provided the perfect opportunity for the organization to act—with a new business language and revamped PIM approach providing quality omnichannel experiences.

Read on to learn how these PIM and taxonomies can lead to profound improvements in the customer experience, with benefits including streamlined operations, sustainable governance processes, and greater agility.