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Without understanding your company’s user and the problems they’re trying to solve, many organizations end up designing products, websites, and apps and then searching for customers to use them.

That’s where user experience (UX) research comes in. But it can be complicated to orchestrate, as it requires a strong understanding of user personas and journeys, and there are many different approaches to implementing feedback mechanisms and conducting analyses.

Explore this complete guide to learn how to conduct a successful user research program that can improve user satisfaction, boost conversion rates, and more.

Vendor:

Momentive Netherlands

Posted:

Dec 9, 2021

Published:

Oct 25, 2021

Format:

HTML

Type:

eGuide