Where does a CDP fit in your tech stack?
THE 6-STEP GUIDE TO CONSUMER ENGAGEMENT IN THE NEW RETAIL ECONOMY
At first, Customer Data Platforms (CDPs) can seem confusing: people see different capabilities and come away without understanding how they fit together.
Reducing this confusion requires starting with a big picture of which systems process customer data in an organization. Only once that’s in place can you understand where the CDP fits in.
Download this eBook to learn more about CDPs and where they could fit within your tech stack.