SAS vs. Salesforce & 9 more: a customer analytics technology comparison
The Forrester Wave™: Customer Analytics Technologies, Q3 2020
As the ability to generate customer analytics models becomes commoditized, the ability to optimize decisions at a customer level and cater to a wide range of enterprise users will dictate which providers lead the pack.
To help customer analytics professionals discern which provider is right for their needs, Forester researched 11 vendors against 36 criteria that indicate the strength of their current offerings, strategy, and market presence.
Download this comprehensive report to learn how each provider measures up.