6 steps to ensure CDP RFP success
6 Steps to Ensure CDP RFP Success
In any business, it is crucial that your customer data platform (CDP) covers all your immediate use cases and can scale as your business grows.
In order to do this, you need to put together a request for proposal (RFP) to ensure you get the most out of every interaction with your vendors.
In this paper, explore the six steps to ensure CDP RFP success, as well as use cases, best practices, and more.