CDP deployment: Lessons from the field
CDP Deployment:Lessons from the Field
In 2016, Customer Data Platforms (CDP) were a new and exciting vision that few companies had deployed in real life.
Now, the industry has over four years of experience in making CDPs a reality. That’s why the CDP Institute recently asked veteran CDP users and consultants to share their hard-earned knowledge about what does – and doesn’t – work.
Open up this white paper to explore some key lessons learned from this study, as well as best practices and steps to selecting your own CDP.