CDP deployment: Lessons from the field

CDP Deployment:Lessons from the Field

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In 2016, Customer Data Platforms (CDP) were a new and exciting vision that few companies had deployed in real life.

Now, the industry has over four years of experience in making CDPs a reality. That’s why the CDP Institute recently asked veteran CDP users and consultants to share their hard-earned knowledge about what does – and doesn’t – work.

Open up this white paper to explore some key lessons learned from this study, as well as best practices and steps to selecting your own CDP.

Vendor:
Treasure Data
Posted:
Nov 18, 2021
Published:
Sep 27, 2021
Format:
PDF
Type:
White Paper
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