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As the ad industry continues to shift away from third-party cookies, advertisers and partners are left wondering how to best move forward with authenticating and targeting audiences.
To better understand how advertisers are approaching these changes and pivoting their strategies, Advertiser Perceptions surveyed over 100 US marketers and agencies to uncover their plans.
Open now for key insights from the study, as well as best practices for moving forward despite those changes.
- Vendor:
- Treasure Data
- Posted:
- Sep 27, 2021
- Published:
- Sep 27, 2021
- Format:
- Type:
- White Paper
