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Delivering personalized experiences across multiple touchpoints are travel company Virgin Atlantic’s bread and butter.

But in order to maintain these standards, it’s imperative that they first look inward to efficiently integrate and automate customer data within product capabilities, break silos among specialized teams, and enable consistent customer experiences.

Read this case study to discover how Virgin Atlantic continues to chart a flight path to successful CEM with Adobe—and achieved a 70% increase in marketing channel visibility.

Vendor:

Adobe

Posted:

Mar 15, 2021

Published:

Mar 15, 2021

Format:

PDF

Type:

Case Study