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The value of master data management (MDM) is obvious to most experts, but convincing businesses leaders to invest in these initiatives requires a concrete case complete with projected business outcomes.
But establishing clear goals and structure past a “single source of truth” isn’t just helpful for executive buy-in—it’s necessary to making sure your project isn’t one of many MDM failures.
Watch this webinar to learn how you can ensure your MDM initiative has buy-in across the company and sees success.