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Despite a website that attracted more than one million unique visitors annually, Education New Zealand (ENZ) was not collecting data or tracking interactions with potential students—and dropping enrollment numbers were proof of insufficient engagement.

Learn how ENZ revamped their direct marketing approach with Marketo Engage in this guide.

Vendor:

Adobe

Posted:

Feb 8, 2021

Published:

Oct 22, 2020

Format:

PDF

Type:

Case Study