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In 2020, trust is crucial. 70% of consumers say trust is more important now than ever, according to the Edelman Trust Barometer Special Report: Brand Trust in 2020.
A lot of work goes into building a brand and maintaining loyalty, but when data breaches happen, trust evaporates quickly. 81% of consumers have said they would stop doing business with brands online after a breach. Repairing confidence is a costly, monumental task.
When executives mishandle breaches, it can even lead to criminal charges. Beyond breaches, reports of significant and harmful vulnerabilities— even when not exploited—also can lead to reputational damage, lost revenue, and diminished confidence.
The 2020 Trust Report is Synack’s essential guide for CISOs and CIOs, executives, and other security professionals to understand how different industries and sectors of the economy measure up when it comes to security preparedness. Download the report to uncover the findings.
- Vendor:
- Synack
- Posted:
- Feb 8, 2021
- Published:
- Sep 25, 2020
- Format:
- Type:
- Research Content
