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For salespeople, content is the key to convincing buyers to progress to the next stage of their purchase journey.
But without a content management strategy, it can be easy for the constant content churn to swamp sales reps and marketers, preventing them from finding and tracking the content they need to engage buyers.
Download this white paper to explore 6 ways you can effectively manage content to empower—and not inundate—your sales and marketing teams.
- Vendor:
- Highspot
- Posted:
- Apr 1, 2021
- Published:
- Aug 13, 2020
- Format:
- Type:
- White Paper
