How Google is helping F2P gaming generate value

Understand Your Players Better with Global-Scale Data and Analytics

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The explosion of free-to-play games has led to an explosion in new data, and some companies are struggling to turn this data into valuable consumer insight.

Unfortunately, the very nature of free-to-play games means that most of your company’s revenue will come from using player data and making smart marketing choices with that insight.

Check out this Google white paper to learn how, by building the right data architecture and implementing new analytics, you can monetize your free-to-play games more efficiently and easily than before.

Vendor:
Looker Google
Posted:
16 Jul 2020
Published:
16 Jul 2020
Format:
PDF
Type:
White Paper
Language:
English
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