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The multiple shifts in consumer preferences, perceived value, and shopping venues have created significant challenges for the consumer packed goods (CPG) industry, and a recessionary environment has added to that.

The solution is to understand the levers of consumer demand continuously and create linkages to growth opportunities. But how exactly do organizations do that?

Find out in this white paper, which delves into how revenue growth management can help CPG adapt to a continuously changing environment.

Vendor:

Fractal

Posted:

Feb 8, 2021

Published:

Jun 4, 2020

Format:

PDF

Type:

White Paper