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Zoom, the leader in modern enterprise video communications, needed the ability to identify and nurture stakeholders across multiple departments to help move deals forward.

In this video, Austin Martin, ABM Program Manager at Zoom, explains how they adopted TechTarget’s Priority Engine™ to not only identify accounts active in their market but to drill down to members of buying teams.

Learn how PE helped Zoom gain unique insights into individual buyers throughout the sales cycle to accelerate deals, as well as upsell and cross-sell.

Vendor:
TechTarget
Posted:
Feb 8, 2021
Published:
Apr 6, 2020
Format:
Multimedia
Type:
Case Study

This resource is no longer available.