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Initially, businesses expected social media to be a natural home for straightforward queries, and many moved quickly to put the necessary channels in place. But do customers really use it for that?

It turns out, the answer is not really. Customers would rather use social media when they want to reinforce a complaint or vent about a bad experience with a brand.

Download this white paper to learn why some organizations have begun to move away from social media, and what you can do to derive more value from it.

Vendor:

BT

Posted:

Feb 8, 2021

Published:

Mar 12, 2020

Format:

PDF

Type:

White Paper