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What are consumers looking for next from retailers? Research by British Telecommunications reveals that consumers are ready for businesses to use messaging channels—like text or WhatsApp—to proactively contact them about notifications, confirmations and possible problems.

But successful implementation takes so much more than making the channel available. Download this white paper for tips on how to avoid a messaging meltdown in your contact center.

Vendor:

BT

Posted:

Feb 8, 2021

Published:

Mar 10, 2020

Format:

PDF

Type:

White Paper