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Technology has now become our counterpart in many day-to-day interactions with brands. Yet despite the ubiquity of technology throughout the customer journey, customers still want human-like interactions with brands.

In order to provide this, organizations should focus on providing empathy at scale.

In this IDC study, explore the challenges of building out empathy at scale and how you can overcome 3 common barriers, including:

  • Internal organizational silos
  • Legacy infrastructure
  • Unclear ownership of the customer
Vendor:
Comcast Business
Posted:
Feb 8, 2021
Published:
Jan 9, 2020
Format:
HTML
Type:
Analyst Report

This resource is no longer available.

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