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Today’s digital retailers invest a large sum of their resources to plan, design, test and deploy online purchase journeys for their customers. Their goal is to provide a seamless, engaging and customized online shopping experience.

Yet, for all their efforts, less than 3% of site visits are converted into sales. With all the effort and time being put in, how can this be?

This article goes in-depth into customer journey hijacking: malware that typically takes on the form of unwanted ads designed to interrupt the shopping experience. Read on to learn more about this problem, its implications, and how you can safeguard against it.

Vendor:

The Media Trust

Posted:

Feb 8, 2021

Published:

Jan 13, 2020

Format:

HTML

Type:

Resource